Companies have spent several years trying to build their Facebook following. Now the question is how to convert this unique audience into increased sales.
A recent article in the Wall Street Journal explores how marketing companies can now help businesses analyze their Facebook followers and gain personal information about them in order to launch individualized campaigns and increase sales. This information circles around average rather than individual demographics, such as age, gender, and location, but also sociographics, such as interests.
This information can help with:
- Engaging Customers by posting content that relates to their circumstances and interest
- Qualifying Prospects by reaching out to people with profiles that have a high compatibility with your services
- Clarifying marketing messages by interacting with customers and addressing their questions in real time
Autumn Consulting, as a Milwaukee web marketing agency, can show you how to best leverage your social media followers. Beyond that, we offer Milwaukee search engine optimization, email marketing, and website consulting.