Combining Visual Marketing and SEO Opportunities
There’s no denying that visuals are a great way to market the products or services of your business…
search engine marketing Milwaukee
Autumn Consulting: Your Milwaukee Web Marketing Consultant
Business owners throughout Wisconsin choose Autumn Consulting, led by Nathan Misirian, President, as their web marketing consultant. Owners understand the importance of uniquely selecting a web marketing consultant who brings great ideas based on solid marketing and business experience. Autumn Consulting’s team of web marketing consultants distinguish themselves by carefully listening and responding quickly to …
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Engaging Customers Through Marketing: 5 Ways to Be Dynamic
Captivating your customers and prospects with storytelling matters more than you think. Here’s why. Sometimes customers want to be informed by numbers and statistics. Other times they want to be impressed by captivating images. But the one thing you can count on every customer hoping to receive from your brand is Engagement. Customers crave engagement. …
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Carve a Unique Niche for Your Products
When positioning a brand, or even repositioning one, it is always important to consider where a products stands in relation to its competition. Many brand strategy models specify criteria to make that determination. A simple one that allows you to make progress with qualifying prospects, engaging customers, and clarifying messages involves answering the following questions: …
Make Your Brand an Experience
Starbucks, Corp. recently acquired Evolution Fresh, Inc., a West Coast juice brand, with hopes of launching a separate retail and in-store concept around juice. According to an article in the Wall Street Journal, the Seattle-based coffee giant plans “do do with juice what it has done with coffee, by turning a commodity-like product into an …
SEO: Google's New Algorithm Demands Creative and Unique Content
Achieving high rankings in Google searches is key to any successful SEO and web marketing campaign. With recent changes in the search engine’s algorithm and the company’s continued unwillingness to reveal its make-up, businesses need effective strategies to reach customers online. A recent article in the Wall Street Journal describes tools that small businesses have …
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Measuring Web Marketing Results
Especially in business to business (B2B) marketing, Autumn Consulting is often asked, “how do you measure results?” Here are some effective ways to measure results: Web marketing results: – increasing minutes on the web site – prospects or customers visiting “the right” sequence of web pages – regular addition of new visitors to the web …
Email Marketing Milwaukee: Just as Important as SEO
As experienced web marketers, the Autumn team knows that a successful web marketing campaign does not depend on Google alone. A recent Wall Street Journal article spells out the importance of email marketing. Small businesses who have lost some traffic due to Google’s changes in its algorithm last February, are realizing how much email marketing …
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Marketing questions CEOs asks
Owners of privately-held companies tend to ask Autumn to help address these types of challenges: 1. How can we attract more qualified prospects? 2. How can we better engage our customers? 3. How can our sales team (inside and outside) be connected to an effective emarketing strategy? 4. How can we effectively implement our strategic …