One of the most effective ways to improve your online visibility is through Search Engine Optimization. By optimizing your website and content for Google, you can increase your chances of appearing higher in the search results and attracting more organic traffic.
At this year’s SRMA webinar, SEO and Digital Marketing expert, Nathan Misirian, shared insights on using targeted keywords in website content.
Here are three actionable steps you can implement today to boost your business’ SEO.
1. Evaluate and refine your existing website description on Google. Simply search for your business name on Google and review the search results. By examining how Google “sees” your business, you can teach Google the right words that accurately describe your company. Many logistics and manufacturing companies operate regionally, so incorporating location-specific landing pages and references can guide potential leads to your website.
2. Include your unique selling proposition in the homepage banner. The homepage banner is often the first thing visitors see when they land on your website. Your unique selling proposition (USP) quickly communicates what makes your business unique and why customers should choose you over the competition. A clear and compelling USP can grab the attention of visitors and encourage them to explore further.
3. Use targeted keywords in your website content. Autumn Consulting provides specific logistics and manufacturing research to show actual phrases prospects are searching and we help weave those into your website. By optimizing your website for industry-specific keywords, you can see an increase in traffic, more web visitors, and more qualified leads over time.
The digital marketing experts at Autumn Consulting have more than twenty years experience in logistics and manufacturing digital marketing. Contact us today and we can help you unlock your website’s full potential as we refine the way Google describes your business, discover and capitalize on your unique selling proposition, and strategically deploy targeted keywords to drive qualified leads straight to your digital doorstep.
