Case Study: How to Master Storytelling like a Marketing Pro

Who doesn’t love a good story?

That’s exactly the kind of thinking the BlackBerry marketing team must have had when creating their latest web marketing ads. Just rolled out are a series of new videos that are doing all kinds of good from an emarketing perspective.

Each of these four short videos follows a day in the life of a BlackBerry user who leverages their BlackBerry capabilities for maximized business success. From global DJs to a cupcake shop owner, BlackBerry does a great job of illustrating how something as small as a cell phone can propel businesses into successful ventures, no matter what your industry.

Pictured here is Hailey Kwon, owner of Dots Cupcakes in Pasadena, CA, talking about the business advantages of owning her BlackBerry:

“I use my BlackBerry in order to connect
with my customers through social media.
While I’m baking, I’ll take a picture of a

cupcake I just baked and I’ll send it out to
all our fans. We’ve had customers come in
literally 5 minutes after they’ve gotten a
message from my BlackBerry. It’s like a
cupcake alert and literally brings thousand
s of customers to our door. I really would not
be able to run my store without
the BlackBerry.”

In addition to great publicity, why else would a similar video marketing campaign work for your company? Here are a few reasons:

•    Engaging customers through storytelling
•    Promoting brand marketing and awareness
•    Providing real customer testimonials and success stories
•    Clarifying brand messages through your clients’ powerful testimonials
•    Creating an opportunity to qualify prospects through a social media marketing campaign

If your business needs a shot of creativity for ads or strategic eMarketing consulting, contact us today and let our Autumn Consulting team help tell your unique story. We are a Milwaukee web marketing agency that specializes in web marketing, social media marketing and content creation.

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