Features

Pinterest & Brainstorming: How Businesses Can Benefit

Pinterest is THE new web marketing tool of the year. Millions of users have jumped on the bandwagon and are pinning, liking, and repinning posts that have relevance to their […]

Making Meaningful Twitter Relationships

The use of Tweets can be an effective part of any business’ total web marketing strategy. Twitter, the popular social media giant, allows businesses to interact with their customers at […]

3 Ways to Leverage Social Media PR for Marketing Success

Public relations (PR) 101 is the process of communicating information about a company to its public. Marketers use public relations to help build the company’s image and brand. While PR […]

Engaging Customers at JC Penney's: Part 2

When brands make big changes, it is important to pick strategic messages to communicate them. In January, J.C. Penney’s CEO Ron Johnson announced that the retailer would withdraw from non-stop […]

Good Grief! Goodwill Customer Buys $3 Painting, Sells for $190K

Meet Leroy. He’s an 81-year-old former antique dealer from South Carolina. He’s also a proud and avid Goodwill shopper. But Leroy, who requests to only be identified by his middle […]

Creating and Maintaining an Effective Twitter Hashtag Strategy

Using hashtags in tweets is a fun way to categorize your tweets and make them accessible to qualified prospects throughout the entire Twitter network. However, hashtags have the ability to […]

From Pinto to Cadillac: How To Rebrand a Successful Business Website

Spend a day in Joe Schmitz’s shoes and you’ll quickly realize that time is money. In every sense of the word. As a financial coach and President/CEO of Cherry Creek […]

No Jobs Out There? Think Again.

You would think that with the bad economy just getting over the hump, the job market is close to inaccessible in all fields. However, as we work with clients in […]

Determining Success with Google Adwords

Google Adwords is one of the most popular ways to advertise and can be an effective part of any company’s overall web marketing strategy. Google Adwords allows a user to […]

Part 1: Why a Web Marketing Content Calendar is Key for Boosting SEO

When it comes to improving your website’s search engine optimization (SEO)—moving higher on search engines like Google—you must remember: content is king. Unfortunately, this marketing truth can fall by the […]

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