Maintaining flexibility in your strategic marketing plan

When running a business, every owner has some sort of strategic marketing plan in place. The only question is, is it only in the owner’s head and takes a new shape after every decent idea? Or is the plan carved in stone sitting at the corner of a desk and hasn’t been changed for 20 […]

The Importance of Web Usability in B2B Marketing

The aesthetics, great! The content, great! Spelling and punctuation, great! Is the site usable though? Usability plays a vital role in web marketing and is often overlooked in B2B as it is only seen as important for B2C. Here at Autumn Consulting, not only do we understand the importance of usability for your site, but […]

Uncapping the Power of Social Media in B2B Marketing

Having a strong presence on social media can be critical to the brand of your company. At Autumn Consulting we use social media marketing to connect with your audience in a multitude of positive ways.     1.It allows you to connect with your current audience and/or clients instantly. By regularly updating your prospects on […]

Uncovering the B2B Marketing Value

One of the most valuable steps for developing an effective b2b digital marketing strategy is interviewing and listening to our client’s sales staff. Effective sales team members typically know the issues, misconceptions and challenges facing their prospects during the buying process. So, why not leverage our firm’s web marketing strategy to support and reinforce your staff’s message […]

Smart marketing content. Its in the writing.

What’s the best way to write a heading on my web site or email subject line? Answer: eMarketing and web marketing use many of the same writing strategies as professional journalists. Write your web site headline or email marketing subject line in 50 characters or less, including spacing and special characters. And don’t forget to […]

Content is still "king" with Google's search marketing

With every web site that our team reviews, content and content quality continue to be the number one issue facing Google search marketing.  Autumn Consulting focuses on quality content with a prospect-driven emphasis to deliver organic search marketing results. The purpose of Google’s search result formula is to emphasize the importance of writing the “right” content as […]

Real insights for B2B businesses with Google Analytics

Google Analytics is a free tool that helps website owners understand their traffic and click-through data. It is a great service, but many companies find it hard to use Google Analytics to create better web content down the line. Autumn Consulting provides its clients with a comprehensive, quarterly Google Analytics report and attaches custom recommendations […]

Is There More to LinkedIn That You're Not Using?

LinkedIn is one of the most impactful tools in the field of Chicago b2b marketing and there are numerous ways to utilize it – both in your personal career and in your business. When we discuss social media marketing strategy with our clients, the first tool they consider is LinkedIn – the professional networking social […]

Why Doesn’t My Business Appear in Google?

It’s a fact that billions of searches are performed in google.com every day. If there are any skeptics of search engine optimization in Milwaukee and Chicago out there, just check out this running counter snapshot showing how essential Google is to people searching for answers. In the U.S. nearly 75% of all searches go through Google. […]

Transform Your Website from "Pinto to Cadillac"

For many of our clients in the Chicago area, their website is their first impression for their b2b marketing audience. So why settle for anything less than special? Our clients pick Autumn Consulting in order to work with a company they can trust and one that can help deliver a premier brand product for an […]

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