You have a website, a Facebook page, a Twitter account, a LinkedIn profile and just signed up for Pinterest. The problem:
Nothing is happening.
When building out an integrated web marketing plan, there are key questions that help in creating a strategic plan, rather than a social media hodgepodge of busyness.
- What am I selling?
- Who am I selling to and what do I know about them?
- What makes my company unique or stand out?
- What will engage and connect with my audience on a personal/visual level?
- What is my action plan for success?