engaging customers through marketing

Planned, Purposeful, Engaging – Building a Successful Social Media Strategy

Interacting with potential customers – that is the promise of social media marketing. Yet so often companies miss out on the opportunity to engage and attract qualified prospects because they don’t know where to start or are not using social media marketing effectively. Choosing which social media platform for your web marketing can be challenging. Facebook, Twitter, Pinterest, LinkedIn, and Instagram all offer access to potential customers. …

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Create a Dynamic Brand & Web Marketing Milwaukee Experience

Captivating your customers and prospects with storytelling matters more than you think.  To help bolster a campaign for engagement, our Autumn Consulting team worked together with the Marketing team at Ruekert/Mielke – one of Wisconsin’s oldest Municipal Engineering firms – to pioneer a captivating messaging tool. Together, we’ve created a booklet-styled tool (known as a …

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Fast Five: Tips for Social Media Milwaukee Success

You have a website, a Facebook page, a Twitter account, a LinkedIn profile and just signed up for Pinterest. The problem: Nothing is happening. When building out an integrated web marketing plan, there are key questions that help in creating a strategic plan, rather than a social media hodgepodge of busyness. Here’s Autumn’s simplified approach …

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Content Writing & Marketing for Your Business: 10 Tips to Create Engaging Blog Posts (Part 2)

By now you’ve likely heard facts about the power that content marketing creates in propelling a business toward its intended audience.  In case you haven’t, here are a few key stats: According to studies conducted by the Content Marketing Institute: •    From 2010 to 2011, blogs have seen a 27 percent increase in use by …

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The Power of Digital: Winning the Zero Moment of Truth, ZMOT (Part 2)

The rules of marketing have changed. In Part 1 of our Digital Power series, we talked about the way that marketing has evolved. From typewriters to tablets, we are moving into the digital space with full force, every year bringing about more updates and trends. Before you wonder if your business can keep pace, know …

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