Milwaukee web marketing agency

How to kill an internet marketing program

Company leaders in Chicago and Milwaukee rarely arrive at work and intentionally try to kill an internet or web marketing program. However, over the last 20 years of working with large and small businesses, I’ve observed three ways companies kill internet marketing programs. Skeptical or apathetic leaders. While educating senior leaders on internet marketing strategy …

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3 Business Benefits to Rebranding Your Website – How Goodwill Did It!

Some people say a website is like a virtual business card for your business. It informs people about your products or services and provides a way for them to reach you. While that’s partly true, a website goes beyond mere information-download. It actually creates the ability to win or repel future business simply based on …

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Case Study: How to Master Storytelling like a Marketing Pro

Who doesn’t love a good story? That’s exactly the kind of thinking the BlackBerry marketing team must have had when creating their latest web marketing ads. Just rolled out are a series of new videos that are doing all kinds of good from an emarketing perspective. Each of these four short videos follows a day …

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STIR it up: Why Teaming With an Ad Agency Makes Sense

Our Autumn team recently had a chance to swap strategies and build ideas with advertising guru and President/CEO Brian Bennett and his creative team at STIR. One coffee, two waters and an office-tour later, we learned that their company philosophy is a short, one-two-three-punch concept: Create a brand disruption. Make creative noise. Stir things up. …

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3 Ways to Leverage Social Media PR for Marketing Success

Public relations (PR) 101 is the process of communicating information about a company to its public. Marketers use public relations to help build the company’s image and brand. While PR has traditionally been used by companies through mediums like magazine articles, press releases, trade press news and newspaper articles, marketers are finding innovative and improved …

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Good Grief! Goodwill Customer Buys $3 Painting, Sells for $190K

Meet Leroy. He’s an 81-year-old former antique dealer from South Carolina. He’s also a proud and avid Goodwill shopper. But Leroy, who requests to only be identified by his middle name, recently became an overnight headline-maker because of one of his unique Goodwill finds. According to The Huffington Post, after purchasing a $3 painting from …

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