In a recent Autumn Consulting blog post, we discussed ways businesses can benefit from being on Pinterest. Pinterest is becoming a hugely successful web marketing tool for businesses to connect […]
Think Pinterest Can't Work for Your Business? Think Again. Read More »
Love it or hate it, social media is here to stay. The benefits of integrating social media into your company’s marketing strategy is not only recommended, it’s essential to staying
5 Tips for B2B Social Media Success Read More »
Google Adwords is one of the most popular ways to advertise and can be an effective part of any company’s overall web marketing strategy. Google Adwords allows a user to
Determining Success with Google Adwords Read More »
pinterest.com has conquered the web. Since mid-2011, when the site really took off, millions of users have gotten addicted to browsing the huge array of pins. Pins can range from
Engaging Customers with Pinterest Read More »
Many companies have made the leap into Facebook marketing, but few small businesses in the B2B or local B2C world have seen satisfying results. That’s because Facebook is a great
Marketing Your Business on Facebook: Part 1 Read More »
A series of recent Mashable articles discussed opportunities for B2B marketing on Facebook. The social networking site is often so targeted toward consumers that business-to-business marketers may feel like they
Facebook in B2B Marketing Read More »
A recent Wall Street Journal article about the rising popularity of the web browser Google Chrome presented the idea that consumers are recognizing and preferring certain web browsers over others.
Why Browser Compatibility Matters for eMarketing Read More »
Many people today eat, breathe and live social media. And it shouldn’t come as a surprise since, according to a New York Times article, the average American spends about 8.5
Part 1: How Can Social Media Benefit My Business? Read More »
Especially in business to business (B2B) marketing, Autumn Consulting is often asked, “how do you measure results?” Here are some effective ways to measure results: Web marketing results: – increasing
Measuring Web Marketing Results Read More »
While social media sites like Facebook offer great web marketing opportunities for business-to-consumer companies, converting social media efforts into direct sales results has proven to be a more difficult task
B2B Social Media = Qualifying Prospects Read More »