Visual Marketing Helps Chicago Improve SEO

There’s no denying that visual marketing – that is, using graphics and visuals to express your marketing message – is a great way to market the products or services of your Chicago small business. But have you considered that the graphics and visuals you feature on your website and social media platforms could be leveraged to improve SEO marketing in Chicago? Social media marketing venues such as Pinterest and Facebook are the primary avenues used to share information via visuals.

Piktochart, a Malaysia-based company, seeks to bridge the gap between infographics and search engine optimization. Infographics are visual representations of information, such as maps or analytic graphs. These, for the most part, rely solely on their visuals to get information into the hands of the public.

What Piktochart aims to do is combine the strength of visual marketing with the power of search engine optimization by creating a tool which enables users to design interactive and search-friendly graphics. It’s an easy tool to master and allows users to create hyperlinks for images and manipulate any of the visuals and text within a theme.

Visual Marketing with Piktochart:

The Piktochart website itself is stock-full of useful information. Every new tool takes a little time to get a good handle on, but Piktochart helps out by posting multiple video tutorials in several languages explaining how to use the tool. Here are the subscription plans available: 

  1. Free – basic plan gets you a 6 themes and limited photo uploads.
  2. Pro – enables user to upload their own photos and to have access to more themes.
  3. Annual Pro – same as Pro, but cheaper if using long-term.

Autumn Consulting highly promotes using Piktochart to create powerful images that combine visuals with SEO marketing opportunities for clients in the Milwaukee and Chicago areas. It is as simple as copying and pasting hyperlinks into infographics. It opens up new methods to clarify your marketing messages while engaging your clients through the use of powerful and interactive visuals. 

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