Autumn Consulting, a strategic social media agency for the Milwaukee area, is proud to be a sustainable marketing tool for our clients. After all, sustainability means more than being environmentally sound – it means wisely investing in your small business.
For Earth Day, we’re honoring “green” organizations that would serve as a lesson for any social media consultant. Whether you’re one of our Milwaukee b2b marketing clients or based around the country, here are some green strategies to note:
Use YouTube to Inform, Then Make Sharing Easy
GreenPeace, a well-known warrior group for environmental protests, is using social media marketing to get their message out. Focusing primarily on YouTube ads to inform their audience and generate a social buzz and easily marketable online toolkits to mobilize local groups, they remain a viable partner of environmental activists today.
Blogging: Two Birds, One Stone
Change.org utilizes what they call “open source” activism, engaging their readers with an SEO-rich blog, calling to action all those interested to engage with other organizations.
Go Where Your People Are
350.org’s goal is to engage and recruit interested people to act. They focus on grassroots in a new age, using tech-savvy, low cost tools like Flickr to mobilize environmentalists world wide.
Be Creative with Your Online Presence
Toms shoes and Goodwill have experience promoting recycling and sustainability on Social Media in truly unique ways. Toms Shoes’ famous One Day without Shoes campaign and a similar D.C.-area Goodwill “Virtual Fashion Show and Auction” integrated marketing campaign shows that being green can be trendy and effective.
You don’t have to be directly affecting social change to use social media. For many of our Milwaukee b2b marketing clients, the goal is not environmental change, but sales (or both!). In order to accomplish this goal, our clients use social media to:
- Inform their audience
- Develop brand loyalty
- Grow their network
Our clients rely on Autumn as their social media marketing consultant to develop a messaging strategy with them, then implement it on the right platforms to reach the right audience. If you are wondering how to get the best out of small business resources like these, reach out to us today.