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Part 2: How to Engage Customers Through Branding — The Fabrictech Experience

People don’t just buy products or services—they buy experiences.

The truth is that branding matters. And for customers and clients, it matters as an experience. Our client Fabrictech is successfully qualifying prospects and engaging customers through marketing by selling the experience their audience craves.

Part 1: How to Engage Customers Through Branding

People don’t just buy products or services—they buy experiences.  Consider the following branding experience examples: The Art of Shaving doesn’t just provide shaving/products for men. They sell, “Repeat after us: […]

Boost Sales Success with Web Marketing: The EIGHTHINCH Story

For some people, web marketing is just another buzz word. A catchphrase.  A throw-away term.  But when you experience the success of an integrated web marketing campaign that works, you […]

Movers, Shakers & Integrated Web Marketing: Spotlight on TOMS Shoes

In business, finding creative ways to stay current with customers and prospects is no easy task.  It takes tailored audience research, a killer content marketing calendar, a keen eye on […]

3 Business Benefits to Rebranding Your Website – How Goodwill Did It!

Some people say a website is like a virtual business card for your business. It informs people about your products or services and provides a way for them to reach […]

Let's Get Visual: How to Up Customer Engagement through Video Marketing (Part 2)

In Part 1 of this Video Marketing series, we looked at three ways to create a sharp video marketing strategy.  In this post, we’re zeroing in on how to create […]

Let’s Get Visual: How to Up Customer Engagement through Video Marketing (Part 1)

If your company is solely focused on generating mass loads of content to feed your website, pause and consider the following facts about the need for visual media: According to […]

3 Ways to Streamline Your Business through a Cloud-Based Web Portal

Staying connected matters.  Especially in business.  Leaders know that not being able to send an important email or access a crucial company document can cause anxiety when its needed for […]

Autumn Consulting: Your Milwaukee Web Marketing Consultant

Business owners throughout Wisconsin choose Autumn Consulting, led by Nathan Misirian, President, as their web marketing consultant. Owners understand the importance of uniquely selecting a web marketing consultant who brings […]

Engaging Customers and Creating a Brand Experience with Web Marketing

Autumn Consulting designs web sites to attract new prospects and engage customers. What’s the key to success? – a prospect-centric design.  The right design and content immediately shapes a prospect’s […]

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