Part 1: How Can Social Media Benefit My Business?

Many people today eat, breathe and live social media. And it shouldn’t come as a surprise since, according to a New York Times article, the average American spends about 8.5 hours daily in front of a screen (e.g., mobile device, computer, tablet, television, g.p.s.) with social media attached to most of these outlets. And with […]

Boost Your Google Ranking through Cross-Linking

Qualifying prospects online works when you make it easy for them to find your site. Google rankings determine who can get to potential customers first: you or your competition. Having your website show up on the first page of Google results when prospects search for related keywords requires a good search engine optimization strategy. In […]

Engaging Customers by Pinpointing Their Pain

With all of the media messages bombarding customers daily, staying top-of-mind can feel like an impossible task.  But do some digging and you’ll quickly learn that engaging your customers starts with one little word: PAIN. What is their pain or problem? Discovering your customers’ pain is key to helping them find a solution to their […]

LinkedIn Company Pages Enhance Marketing Success

LinkedIn is not just a tool for individual career pages, but also can play a crucial role in a company’s holistic web marketing strategy. Consider these 5 benefits of having a company LinkedIn page: •    If you optimize the keywords in your company description, your Search Engine Marketing will benefit as your LinkedIn page becomes […]

Pepsi Co. Returns To Its Marketing Core

“Summer Time Is Pepsi Time” claims PepsiCo’s new tag line in an effort to go strong against main competitor Coca Cola.  In two TV commercials, the soft drink giant shows the same Santa Claus and polar bears from last winter’s Coca Cola commercials giving up their loyalty to Coke and enjoying vacation time with Pepsi. […]

Improve Your Social Media Marketing with Twitter Hashtags

Twitter is a key tool for many successful social media marketing campaigns.  The social media site helps companies generate business growth through qualifying prospects, engaging customers, and clarifying messages. The Twitter hashtag makes it easier for prospects to find your content by organizing Tweets around keywords.  Twitter hashtags are created by simply placing # in […]

Social Media Marketing – Engaging Customers on Facebook

Facebook recently released its first agency-designed ad unit as an effort to help its users engage with brands. The unit allows brands to ask a question, which then appears in the ad space on users’ home pages.  When someone interacts with the content, the story moves into this person’s newsfeed, where friends can see it […]

Nike Reveals Video Marketing Know-How

Nike’s film “Write the Future” emerged as the winner of the Grand Prix at the Cannes Film Festival of Creativity.  The film, which envisions the potential future of various soccer stars during the 2010 World Cup, demonstrates important attributes of a strategic and successful video marketing campaign. It’s no surprise that it went viral instantly. […]

Consistent Customer Engagement Means Web Marketing Success

Despite earth-shattering changes in technology in the last decade, a successful marketing campaign still grounds itself in tech-unrelated principles. Steve Job’s Apple gained world-wide fame through its gadgets, but that’s not all.  Apple also understands that customers respond to a consistent marketing message in all customer communication. A recent article in the Wall Street Journal […]

Qualifying Prospects through Organic Search Engine Marketing

A successful web marketing campaign needs to demonstrate an understanding of how to position crucial keywords in search engines. This means that companies need a web marketing strategy that makes it easy for customers to find their web content through Google. Here is an outline of the process included in organic search marketing: • Interview […]

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