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Social Media Marketing with Google+, Part 3

 Google+ business accounts open up many new opportunities for companies in their social media marketing efforts. Some of the benefits include the ability to connect with previously unreachable prospects, analytical tools, and new ways to share content. While managing a social media page involves consistent responsibility, there are a couple final setup steps you can …

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Social Media Marketing with Google+, Part 1

Companies can use the social media marketing tool, Google+,  to attract qualified prospects and engage customers. In the web marketing world, Google+ is the new hot topic. As a social media network that has an extremely active follower-base, closely following Facebook, Google+ may be a wise way to spend time building your company’s social media audience. We …

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The Power of Digital: Winning the Zero Moment of Truth, ZMOT (Part 2)

The rules of marketing have changed. In Part 1 of our Digital Power series, we talked about the way that marketing has evolved. From typewriters to tablets, we are moving into the digital space with full force, every year bringing about more updates and trends. Before you wonder if your business can keep pace, know …

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The Power of Digital: How Web Marketing Has Changed (Part 1)

Ask a traditional communications professional about the golden age of marketing and they’ll tell you about the power that advertising and marketing has provided in helping propel brands off of store shelves and into consumers’ hearts and homes. It used to be, he or she will say, that a company would be clarifying marketing messages …

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