Building Brands through Video Marketing: Ro-Flo Compressors

For your customers, visuals matter more than you think.  The number of hours the average American spends on social networking sites has more than doubled from 2.7 hours a month in 2006 to 6.9 hours a month in 2011.  This according to a new infographic compiled with research collected by the Editors of the Morrison Foerster Socially Aware blog.

On a similar note, the research reveals that the time Americans spend watching TV online has nearly tippled from a mere 6.3 hours per month in 2006 to 23.1 hours a month in 2011.

This research reveals a very telling fact: that online consumers have become increasingly visual.  Autumn recommends meeting and exceeding your customers’ visual expectations through video marketing.

We recently created a video marketing feature for Ro-Flo Compressors, the leading supplier of rotary vane compressors to the oil & gas, biogas and industrial markets.

In order to help reach their target market of engineers, we recognized the need to provide detailed application information paired with robust images of the product at work.

Recognized for its ability to handle sour, acid and wet gas, the Ro-Flo product line is the acknowledged technology choice where capital, operational and maintenance costs are important.  But that kind of crucial information can get buried in blocks of text on a website, so we captured it in video.  Take a look:

[embedplusvideo height=”281″ width=”450″ standard=”″ vars=”ytid=3o03q5-rQaY&width=450&height=281&start=&stop=&rs=w&hd=0&autoplay=0&react=1&chapters=&notes=” id=”ep1164″ /]

While Ro-Flo had an existing video on their site, it lacked fresh examples, a polished look/feel and was not engaging in a prospect-centric way.  With Autumn’s help, the new video captures the might of these marketing strategies:

•    Powerful video and photo images
•    Prospect-centered messaging
•    Search engine optimized words/phrases
•    On-site video footage of Ro-Flo applications at work
•    Brand awareness through robust industry examples
•    Strategic messaging about the company’s unique value
•    Consumer-focused storytelling
•    Distinct call to action

This video feature is helping Ro-Flo Compressors with qualifying prospects and engaging customers through marketing on their website and on YouTube.  As a Milwaukee web marketing consultant you can trust who understands our clients and their audiences, we strive to add fresh marketing ideas and strategic social media solutions that build their business.

Interested in creating a web marketing video to help promote your Milwaukee or Chicago area business, organization or company?  Get in touch with Autumn Consulting today for video marketing success.

If you enjoyed this post, you might also like…

•    Engaging Customers through Video Marketing
•    Five Tips for Social Media Milwaukee Success
•    The Power of Digital: Winning the Zero Moment of Truth, Part 2 (ZMOT)

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