Are you considering a redesign of your website? The idea of having a new, engaging website for prospects and customers is exciting! However, a new design and look for your brand shouldn’t be the only focus in your redesign process.
According to Search Engine Watch, “most designers and creative teams will use this opportunity to focus entirely on the visual design of the site, and overlook SEO, content, and functionality”- what a waste! A website redesign is the perfect opportunity to update your content, add strategic SEO keywords, and create an engaging new brand experience for your qualified prospects and customers.
Consider these 3 tips for making the most out of your website redesign:
- Design a functional website. Design a website that is easy for users to navigate through on computers, tablets, and mobile devices. Highlight important information on your homepage and give adequate direction to other pages.
- Make the most of your content. Enrich it with SEO keywords, make it engaging, and create a schedule to update the content regularly to keep it fresh.
- Rebrand your business with images. Website redesigns are the chance to use new images, colors, logos, and videos to represent your business. Decide how you’d like prospects and customers to view your business and select images and videos to include that reflect that view.
Autumn Consulting can help your business with the entire website redesign process. From planning and research to design and implementation, we’ll help your business become more visually engaging and successful on the web through our rebranding and search engine marketing strategies. Our team of website professionals will work with you to create the website that takes your business to the next level. Contact us today to learn more about Autumn Consulting and Nathan Misirian.